B2B positioning + multilingual structure
A company website for a complex service that has to become clear within seconds.
The focus here is message hierarchy, information architecture, and public pages that can carry search visibility, trust, and conversion at the same time.
14+
core public sections
2 languages
planned from the start
CWV-ready
layout and media decisions
Challenge
The offer is complex, the details are technical, and there is a real risk of corporate noise in the first screens.
Response
A compressed message ladder, cleaner page routes, a stronger about/proof layer, and multilingual navigation logic that stays disciplined.
- Offer positioning and page hierarchy
- Multilingual metadata and canonical paths
- Editorial hero and proof-driven homepage layer
- Public routes that support sitelinks and brand search
Outcome
The result is a site that explains a heavy service quickly without losing the feeling of premium control.